Amazon Advertising/PPC

Amazon ppc

Helping better brands grow profitability on the world’s largest marketplaces Accelerate your amazon advertising with a better partner Get your hands on a free Amazon audit, so you can make data-driven decisions and masterize your ROI

We offer two types of Amazon Paid Advertising – PPC and Display (via DSP)

When you’re serious about growing your sales on Amazon, paid advertising becomes essential. Organic ranking alone is no longer enough—today’s marketplace is crowded, competitive, and constantly evolving. Amazon Ads help your products stand out, reach the right customers, and convert faster. By targeting high-intent shoppers directly on the platform, you boost visibility, drive qualified traffic, and accelerate growth with measurable results.

Amazon dominates the global e-commerce market, growing over 50% in the UK alone this year. With millions of customers searching and purchasing daily, increasing your visibility on Amazon is the smartest way to boost sales. Zenith Media helps brands maximize ROI through strategic and result-driven Amazon Advertising.
Our Amazon specialists are industry leaders, fully certified in Sponsored Advertising, Strategy Planning, and DSP. With deep marketplace expertise and performance-focused solutions, Zenith Media ensures your brand stands out, earns more, and grows faster on Amazon.

A strong advertising strategy supported by fully optimised Amazon listings is essential for achieving maximum sales. If your current campaigns aren’t meeting your goals, our team is here to help. With expertise in both AMS (Sponsored Ads) and Amazon DSP (Programmatic), our accredited specialists build evolving, data-driven strategies that adapt to market competition to increase sales, strengthen brand awareness, and protect your brand position on Amazon.

Amazon Demand Side Platform

You don’t need to sell on Amazon to advertise your products. You can run ads on Amazon and its other platforms, like IMDb and Fire TV. These ‘link-out’ campaigns drive traffic directly to your own website.
There are multiple Demand-Side Platforms (DSPs) available for purchasing digital programmatic advertising. Platforms like Amazon DSP enable advertisers to buy display and video ads across various websites and apps where their target audiences are active. These DSPs provide a wide array of targeting options, including demographic, behavioral, contextual, and retargeting strategies, allowing advertisers to reach the right

How you can buy programmatic advertising through the Amazon DSP

Instead of the traditional PPC approach where advertisers pay per click, ads can be bought programmatically through a DSP using a cost-per-thousand impressions (CPM) model.
It offers greater flexibility for advertisers. You can either bid on impressions using Real-Time Bidding (RTB) or negotiate directly with publishers to secure a guaranteed amount of inventory. Additionally, your ads can be served both on and off Amazon, ensuring you reach the right audience at the right time.

How We Manage Amazon Advertising

Ongoing Optimization

For active sellers, we review your current advertising setup and performance to pinpoint gaps, inefficiencies, and untapped opportunities. We also evaluate how your campaign structure adapts to evolving keywords, ensuring growth by amplifying top performers while reducing wasted spend.

Campaign Structure & Launch

By leveraging Amazon and third-party tools, we analyze keywords and competitor products to uncover profitable niches. This helps improve brand visibility, optimize bidding strategies, and enhance your PPC campaign structure. We continuously adjust targeting based on performance insights, ensuring your ads remain aligned with evolving customer behavior and market trends.

Audit & Strategy Setup

Based on defined KPIs, we develop a full-funnel strategy and manage highly targeted campaigns across Sponsored Products, Sponsored Brands, Sponsored Display, and Sponsored Brands Video. We leverage smart bidding strategies, test placements, and stay ahead by integrating the latest PPC features, collaborating closely with Amazon account managers and partners.

Performance Reporting

We deliver actionable insights that empower strategic decision-making. Leveraging advanced analytics tools, we examine market trends, competitor activity, and advertising performance to provide a clear understanding of your brand’s real-time positioning. Insights are shared through structured reports and regular strategy sessions with our team. This ensures clients have full visibility into key metrics, campaign effectiveness, and market changes—enabling decisions that are informed, aligned, and forward-focused.

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